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TIME-SAVING TECH HACKS FOR YOUR BUSINESS Apr 19, 2021

“There are never enough hours in the day to finish everything I need to do in my business!” I hear this all the time from entrepreneurs that I work with. There’s so much that they need and want to do, but when first starting out, they have limited people resources to get it all...

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SELL LIKE A GIRL Mar 28, 2021

Out of the top 100 'sales training' books on Amazon, a mighty three are written by women.

Traditionally, sales is a male-dominated profession, but it’s vital for women in business to become comfortable with the process. One of the biggest barriers to women in business is a fear of selling...

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HOW TO GET PAID FOR YOUR WORK Mar 16, 2021

 “How do I get my client or customer to pay my invoice” is a question we frequently get asked by members of Female Fusion. Many female-owned small businesses find this is one of the main challenges when running their own company. Late payment or non-payment of invoices is a huge...

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FEMALE-OWNED MICRO-BUSINESSES NEED SUPPORT Feb 15, 2021

For many women, their own business can be much more than moving the needle on a great idea. It provides opportunity beyond commercial success. Financial independence and wealth generation for women can be life changing. In Dubai, over 60% of SMEs are micro-businesses, and many of these are owned...

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MESSY ACTION Nov 12, 2020

I have a confession to make. I am a perfectionist. Whilst some might say that it’s a good thing, my perfectionism is so bad that it can cause me to miss deadlines, delay colleagues because they are waiting for my work to start theirs, over-service client work, stay up late and even miss fun...

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WHY EVERYONE NEEDS A PARTNER Oct 14, 2020

Being an entrepreneur can be lonely. When I set up my first business nearly 20 years ago, I did so out of necessity. I didn’t plan on becoming an entrepreneur. I had been living in Brussels, Stockholm and Belgrade – running pan-European communications campaigns, even being promoted to...

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BEATING IMPOSTER SYNDROME Sep 08, 2020

When people talk to me, meet me, or come across me virtually - I come across as confident, and a girl who's got her s### together. Guess what? I don't - well not all the time. When I first started in business, I was always asking myself "Am I good enough?", "Is this company's product better than...

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RUNNING A BUSINESS THROUGH ILLNESS Aug 26, 2020

In 2012, I was diagnosed with breast cancer. At that point I had owned my businesses for almost 10 years. I wasn’t ready for cancer. I was 38 years old with two young kids and businesses in three countries, there was no time for cancer.

I wasn’t ready for the impact that it would have...

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